Structuring Information and the tone of voice

When I was done with segregating the information, I roughly structured it according to six pages I have. Right now I have taken 'Bilt' long book as a reference to place my information.

Cover Page
The cover page will have name of the topic that will give a rough idea of the message which is explained inside.

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Cover Inside
This page will include the information about the 'Bilt's' initiative to do this campaign and an introduction to the topic.

Index Page
An Index page can be designed according to the theme

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Last Page beside the ruled page
This page will contain different situations where the child will be given some situations and three possible answers, from which he /she has to choose the correct option. The answers would be given on last page.

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Last page of the book
The first page would cover the do's and dont's and also a blank box where a child could note down the emergency numbers, i.e. of his parents, neighbors, nearby relatives, friends or siblings. He also can note down the number of a nearby police station, hospital, or a fire station.

Back inside cover
On the next page, the child plays a role of a detective and searches in the house the things that would be listed in the book. He/she has to see whether their house is free of all hazards mentioned in the list.

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Back Cover Page
This page will have picture of a situation and the child has to colour it in his/her way.

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Extra page
This extra page which is the extension the last page and can be perforated in order to tear it off the book. This extra page will have different activities on it every time. May be a puzzle or match the objects or some fun activities. In the following photo, I have given a diagram of a triangular pen stand which will have information on it regarding the subject on the other pages of the book.

The need for this extra page is because the child might not wait for the book to get over and then he/she will solve the pages or use the pages for further reference. But they might want to emerge in the activity immediately and also my guide pointed out the fact that many of the long books are covered with brown paper, so this extra page will remain with the child and later when the book is complete or finished the child can remove the cover and see the inside pages again and if willing to, can keep them with him/her.

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Tone of voice

It is always the look and feel of the product attracts the users to come and pick it up. For my pages, I decided on following keywords:

For Content:
Educational, Organized, Keeps the child active

For Visual Feel:
Interesing, Eye-catching, Vibrant for kids, Fun, Engaging

Colours:
Multi colour (four colour printing for cover and back page)

Single colour (for front inside, back inside, index and last page of the book)
For single colour printing, Red and it's tints, tone and shades could be used as red being the colour of emergency and warning.

Type of Typography

For my content, I needed typefaces, to which children could relate to. I was mostly searching for bold and character fonts for my heading. For the body text, I was looking at sanserif typeface. Following are three styles with headers and body text.

Other references

Before designing my pages in the long books, my guide asked me to look at the other books available in the market. This research gave me an idea of how pages are sorted by keeping child's behavior and psychology in mind. I learned there are various facts, phrases, puzzles and games in the pages which keep the child informed and active. These simple activities are source of lot of knowledge.

Camlin Exam notebook

ITC Classmate Notebook

ITC Classmate Notebook (cover)

Bilt - Matrix student notebook

Developing Content

After the research and scenario building, the next step was to categorize the information. I broadly categorized the content in five sections i.e., Types of injuries, Types of hazards, Situational hazards, Hazards related to particular spot in the house and common information that would go in every book.

When all the data was in front, I realized that information for each category varied, so I made combinations of some similar topics, which is as follows:

Various topics which can be combined:
1. Main Categories
2. Structural Hazards + Different spots in house
3. (a)Chemical & Organic hazards + Poisoning
    (b)Fire hazards + Burns & Scalds
4. Electrical Hazard + Power Outage
5. (a) Sprains + Falls
    (b) Fractures + Bleeding

Selecting the right medium

After I had created scenarios and collected the essential information for my content, my guide suggested me to look upon the three aspects for this project which are following:

1. What is it that I want to communicate?

My message is very simple. I need to make children aware of the hazards lying in their house and educate them for responsibly tackling them.

2. To whom I have to communicate?

Primary target - Children

Secondary target - Parents

Tertiary target - Schools

3. What is the medium of communication?

I have listed few possible mediums:

A Board Game

Advantages:

- An interesting way to teach children.

- It educates children without them knowing that they are learning important issues so easily.

- Can be played in a group with friends and family, thus creates platform for everyone to be together.

Disadvantage:

- A parent has to buy it.

- A board game cannot be easily accessible to everyone.

- There is a possibility that the cost of the game cannot be affordable for many middle income families.

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An Activity Book

(publication)

Advantages:

- It can be an interactive book.

- The book can be issued by school so it is affordable and compulsory.

Disadvantage:

- It is a possibility that children might feel burden to complete the book and give it back.

- Children might just complete and finish the book for the sake of submission.

- There is no after use of the activity book. The book once solved or completed may not be referred again.

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Installation

Advantages:

- It is an interesting medium. Here the child will remember the hazards if visually represented.

- The child does not have to read, he can practically learn.

- Can be initiated by schools to demonstrate students about the hazards through installation.

- Children will be able to relate with it and gain confidence to face any situation when it occurs.

- As this activity is performed in class, children might take interest in it as they like to learn together rather than in isolation.

Disadvantage:

- Lack of interaction with the object.

- As this is a one time demonstration, there is no recall value. It cannot be further referred.

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Activity pages in front and back of long notebooks

(Navneet, Classmate, Bilt etc)

Advantages:

- A child can carry the book wherever he/she wants.

- The first and the last page can be perforated so that after using the book, he/she can tear it off and keep it with them for further reference.

- The child does not have to buy specially a different book to get aware of the hazards.

- The information can be given in interesting way of puzzles and small activities that children can solve.

- Each book will have a different hazard information which the child can read as well as solve and tear the page and keep with him.

- Also there can be supplementary stationary attached with the book like bookmarks, stickers, pocket calender etc.

I feel that incorporating activity pages in a long book will be appropriate medium for my project as it will deliver the message what I want to. It has a recall value. There is an engagement factor involved and also the reach of this product is high because every child buys a long book for there academic use.

Scenario & Persona Building

Building scenario helps in knowing the possible situations in the life of the target users. Following situations will help in knowing about the problems revolving around children who are likely to face critical situations.

Both parents working | Higher Income group
Persona 1
Armaan Luthra; age 10yrs, studying in Don Bosco school. His father is managing director of 'City Group of Banks'and mother is a renowned fashion designer. Both the parents enjoy the high status in the society and are very reputed in the city. Armaan is thus a pampered child, born and brought in a wealthy family. Various facilities and amenities surround him. Armaan is always under surveillance of his maid, Meenakshi and a servant. He does not have to think much, he always gets the things before he asks for them. As both the parents are very busy in their work, Armaan gets lots of time to spend alone at home, which he generally spends playing video games.

Scenario 1
One day Armaan's father was out of the town on his official tour and his mother is busy in her studio, working for her upcoming show. Meenakshi was working at home and the other servant went out for buying some household things. By 1 O' clock, Armaan came home from school. As soon as he came home, he wanted to play video games. .He threw his bag and sat tired on the sofa and asked Meenakshi to switch on the television. Meenakshi was in kitchen washing utensils. She came into the living room. Ignoring the fact that her hands are wet she stretched her hand to switch on the television. As soon as she touched the button, she began screaming loudly. She was not able to let go of button because she was barefoot and since water is a good conductor of electricity  wet hands made it even more difficult. On seeing this, Armaan also began shouting in fear. He was absolutely unprepared for this. He did not know how to react to such an incident.

Scenario 2
On Armaan's 11th birthday, his uncle bought him an electronic playing motorbike which is generally designed to be played in open space. But Armaan does not like to play outside. He plays with the bike and travels travels from one room to another. After this gift, Armaan feels that there is great distance between the two rooms of his bungalow. One evening, Armaan was riding his new bike when Meenakshi called him for having hot chocolate. So he rushed towards dining hall in full speed. At the same time, Meenakshi was approaching living room with hot chocolate in her hand. As she came in front of Armaan, he got confused and it was impossible for him to controll the bike speed and he dashed Meenakshi. The glass of hot chocolate spiled on Armaan. Meenakshi also got hurt as she banged her head on sidewall and fainted. Armaan was crying and when he saw fainted Meenakshi, he got blank. He didn't know what to do at such situation.

Scenario 3
There was a school craft project that Armaan had to submit the next day. He was preparing the craft when he didn't get glue stick to stick his animal cut outs on paper. He used fevikwik, which was lying in a drawer. He neatly applied it on the paper by hand. As he was unaware of the precautions to be taken, he mistakenly rubbed his hand on his lips. Few seconds after he realized that his lips are stuck to each other.

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Both parents are working | Middle Income group
Persona 2
Swati Joshi; age 12yrs, studing in vidyashram, where her mother is clerk and her father is college professor. Swati also has a younger brother, Gaurang who studies in class four. Swati and Gaurang are born and brought up in a very secured environment.

Scenario 1
One day Swati and Gaurang were playing in their balcony, where water was dripping from the washing machine. Mrs. Joshi had warned them not to play in the balcony as the washing machine placed there and water drips off the pipe. But they love to jump in the water. While jumping, Gaurang slipped off the water and fell on his knees, hurting his right knee and right elbow. Swati quickly reached to help Gaurang. She helped him to get off the floor and made him sit on the chair nearby. Gaurang was crying badly. His joints were paining and Swati was wondering how to help her brother.

Scenario 2
One lazy sunday Gaurang was sleeping. Swati went for her guitar classes, Mr. Joshi went to out for paying the electricity bill and Mrs. Joshi . She had to go out to get some vegetables from nearby market. She tried to wake Gaurang up but she was helpless. So she leaves him alone in house and thinks that it would take her only half an hour to return back. Around 11:30, Gaurang's friend, Kapil called him. After a minute, Gaurang felt that Kapil is calling out his name. So he jumped out of the bed as he wanted to go to play. He rushed to the balcony to reply Kapil. But till then Kapil went home. Gaurang still called Kpil from his balcony and was searching for him all over ground. As he was not able to locate Kapil, he inserted his head in middle of two bars of grill to have a better look at the ground. As Kapil was not there, Gaurang was disappointed, and pulled back his head, but it was not possible for him to get back inside. After many unsuccessful attempts, his neck was paining. It was very uncomfortable for him to stand in that posture. Imagining that he can never come out of this situation and now his mother will scold him badly and also complain the same to his father, he became tensed. Even Swati was not there to help him, nor was Kapil there to call.

Scenario 3
It was a month of April and Swati and Gaurang have finished there final exams and were planning there summer holidays. But there parents were at school. At around 2 p.m. in afternoon, Swati and Gaurang were about finish there meal, when suddenly they realized that there dining table, the plates, were shaking. The very next moment, swati noticed that the cutlery in the showcase is about to fall. It was very frightening to see that whole house was vibrating. It was the first time in their lives that they were experiencing earthquake. Gaurang started crying and Swati was so frightened that she was holding her brother tightly.

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One parent working and one parent is bedridden | Middle Income group
Persona 3
Suraj Pathak; age 14, is an only child of his parents. Mr. Pathak is an employee in a company with average income. Mrs. Pathak has been bedridden for last three years because of the paralysis attack. Suraj is the one who takes care of his mother in absence of his father. A maid comes home daily to cook food and cleaning the house.

Scenario 1 
One day Suraj comes home from school. He was very hungry, thus decides to cook maggi. When he was done with cooking, he mistakenly lifted the vessel with his naked hands and screamed. He got scalded on his fingers. His mother asked him, "what happened?" but he replied ,"nothing" and looked at his burnt hands with watery eyes.

Scenario 2
On one rainy evening, Suraj was in his house, doing his homework. His mother was sleeping in her bedroom and his father was yet to come. It was raining heavily and winds were flowing strongly. After few minutes, lights went off. Suraj got up and just leaned out of the window and realised that it was power cut in the whole locality. He slowly went into kitchen. he knew where the candles are. He lit them and placed them at various corners of the house. He placed one candle on a small teapoy near his mother's bed. After doing so, he went back to complete his homework. In an hour or so, he heard his mother screaming his name and realised that smoke was coming out of her room. He rushed into her bedroom. Because of smoke, suraj was not able to see but slowly managed to look through the smoke. The teapoy and chair near it caught fire. It was horrifying for him to watch fire flames beside his mother's bed. She was screaming and telling him to go out. Suraj loved and cared about his mother and wanted to save her aswell. But because of less knowledge about this situation, he was confused and scared.

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Both parents working | Higher Middle Income group

Persona 4

Kaustubh Sarabhai, age 13, lives with his parents, Dinesh and Savita Sarabhai and an elder sister Sakshi. Dinesh and Savita are doctors by profession and Sakshi studies in 12th class. When Kaustubh's parents go to their clinic, Sakshi takes care of her younger brother. Kaustubh likes to play cricket. He lives in an 2BHK apartment on 14th floor.

Scenario 1

Exams were over and Kaustubh was enjoying his vacations. Every summer the cricket club of his society organizes cricket matches and Kaustubh takes part in it. This year he was very excited for the match as he had bought a new bat as well. One fine afternoon, Kaustubh came home after playing and told Sakshi to serve him food as he wanted to go for cricket practice again. He was excited to go back to play as they had decided to play a practice match and he was an opening batsman for the match so he didn't want to get late. He finished his lunch in a great hurry. Sakshi noticed that he was getting impatient so she asked him,"Why are you in such a hurry." Kaustubh replied with his mouth filled with food,"We are having a cricket match this afternoon so I need to rush."

Sakshi told Kaustubh to take care while he left the house with his new bat. He boarded the lift and started the countdown of floors. 14, 13, 12, 11, 10, 9, 8, 7...... then he realized that after seventh floor the lift is not moving and it is stuck. He got disappointed with the thought that his friends might start playing without him. After few minutes he prayed to god but that was in vain. Now he got panic. As it was summer, it was hot in the lift. The fan was also not working. The sweat was dripping from his head and face. It was suffocating inside. He got scared and started crying, believing that he wont be able to come out of the lift.

Scenario 2
Once Sakshi was cooking her favorite soup. She got a call from her fried so she offed the gas and went to another room. Meanwhile Kaustubh was watching TV and playing with his ball. While playing he was bouncing the ball against the wall and while doing so mistakenly the ball flew in the kitchen and hit the hot soup vessel placed on the gas.

Scenario 3
Kaustubh was drawing in his activity book when his ear started itching. Without thinking for a minute he inserted his pencil in his ear. He started to scratch it so hard that he got hurt and it was bleeding. Also pencil lead broke off and got stuck in his ear. He didn't know what to do.

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One Parent working | Middle Income group

Persona 5

Disha and Amisha being sisters, age 10 and 7 respectively are daughters of Mr. Pankaj and Mrs. Lata Gala. Mr. Gala runs a grocery shop in a nearby locality and Lata is a housewife. Amisha is very fond of sweets, chocolates and candies, so she often demands them from her father. She being the youngest, her father often brings one from their shop but he gives them to Lata and she keeps those candies on the top shelf in the kitchen. Pankaj instructed the two girls not to have candies without his permission.

Scenario 1

One fine afternoon, when Pankaj was in his shop and Lata was having an afternoon nap, Disha and Amisha decided to have some fun. They climbed on a stool and pulled out the candy packet from the shelf. They started to debate on which colour goes to whom. Disha let Amisha choose her favorite colour candies. Seeing so many colourful  candies, she gulped them in one go. Doing so a candy chocked in her throat. It was difficult to breath evenly for Amisha. Because of pain in throat and suffocation, she got scared and tears welled up in her eyes. Unable to understand the situation, Disha got sacred too, to see her sister in such a state.

Brainstorming II

After the jury feedback, talking to concerned people, teachers and parents, looking at the current school books, my guide asked me to look at all the information I have and segregate it according to different categories. So I did my second part of brainstorming considering all the stakeholders related to my topic.